The Elevator Pitch
EXECUTIVE SUMMARY:
(prints about 2 pages)
Industry Overview
Product Overview
Competition
Marketing
Implementation
Financial Details
Sources & Uses of Funds
Projected Revenues
(on request)
Utilization Rate
Pricing
Assumptions
- CEO – Chairman
- COO – President
- CFO – EVP
- CIO – SVP,
Systems Development
- CMO – SVP,
Business Development
Board of Advisors
Board of Directors
Job Description
(on request)
PRESS RELEASES
FULL BUSINESS PLAN
(prints about 20 pages)
Competition is wide and diverse:, but NOT directly comparable: for example on May 1, 2000 Excite@Home announced a portal for mobile cell phone users, but it aims to serve domestic customers.
Many domestic firms are setting up static locations which will allow you to log on: Get2Net with Host Marriott is doing a joint venture called CyberFlyer, bringing well-equipped Internet cafes to airports in the USA and interstate highway rest stops along I-95. Host Marriott is providing the real estate, and Get2Net is providing the Internet technology, But these are directed at domestic business travelers: they are workstations to use while waiting for a plane. Competitors for immediate email access in airports are Laptop Lane, and Delta Airlines.
Another take on this, for domestic leisure travelers is being readied by AOL and Seagrams together for their Six Flags theme parks.
For international travelers HotelNetinc.com is putting multimedia PCs in its hotel rooms: so far it has eighty, one in each room in a big hotel in the Philippines. It is trying to get funding to do this in the USA.
Another aspect of competition is the endless technological improvements in wireless devices. Cellular protocols in use in the USA (CDMA and TDMA) and those abroad (GSM) are not compatible. Connectivity competition is provided by Omnipoint, which offers rental of very expensive tri-band cellphones, which will work anywhere in the world as they can handle all current standards. But this brand (which uses Ericsson equipment) focuses on business rather than leisure travelers
There are many sources of stand-alone tourist information that can be downloaded into a handheld. These range from Lonely Planet/CitySync, to the recently announced product of Rand McNally, which we could supply either loaded in a device or as a download station for those who have such equipment already.