BUSINESS PLAN:
The Elevator Pitch


EXECUTIVE SUMMARY:
(prints about 2 pages)

Industry Overview

Product Overview

Competition

Marketing

Implementation

Financial Details

    Sources & Uses of Funds
    Projected Revenues
    (on request)
    Utilization Rate
    Pricing
    Assumptions

Management/Staffing/Personnel

    Board of Advisors

    Board of Directors

    Job Description
    (on request)

  • CEO – Chairman
  • COO – President
  • CFO – EVP
  • CIO – SVP,
    Systems Development
  • CMO – SVP,
    Business Development

PRESS RELEASES


FULL BUSINESS PLAN
(prints about 20 pages)

EXECUTIVE SUMMARY

We propose to distribute all forms of communications access to the high-end of the greatest growth industry in the world today: leisure travelers.

odysseas will do this by selling and renting BRANDED wireless devices and cell phones, handhelds and content through various channels, including the Web, and real stores in strategic locations.

We will provide vacation travelers with the ability to easily check their email, call their families, and readily obtain current, accurate tourist information, by accessing the Internet, or from files that have been downloaded into their handhelds.

It is a prime instance of thinking globally, and acting locally.

Imagine yourself as a tourist in a country such as Turkey whose language is foreign to you. You probably did not bring your computer with you because you do not know what sort of electrical system they use, or what sort of telephone plugs. Few of the inhabitants speak your native tongue. You have a guidebook, but it is somewhat out-of-date; and its maps are small and not detailed, or are the wrong scale.

In the lobby of your hotel is one of our stores, similar to one you have already noticed in the airport as you left the USA. It offers a range of 'odysseas' brand, state-of-the-market products. These currently include GSM cell phones loaded with short term contracts with the telecom for your vacation destination; web-wireless devices, with short contracts for a local ISP, to enable you to get your email; and handhelds loaded with current local information for you. In fact if you already have a handheld you will be able to simply download/sync information for your choice of destinations.

In addition to the revenue from these transactions, we will offer to buy back at the end of your trip, any equipment that is technologically incompatible with USA standards. We will resell it in the country where you have been, to keep from having a lot of stale inventory.

The implementation plan for odysseas calls for it to be available first in major USA international exit airports and where tourism is important but the local languages/ alphabets are unfamiliar to English speakers. For this reason we have chosen Greece as our prototype. Expansion will proceed towards Turkey, the Arab nations, Russia and all Slavic nations, China, Japan, and all of South East Asia before we tackle Western Europe or the United States, which are more than adequately supplied with such public communications/Internet access.

In the long run, we can distribute our brand almost anyplace. For example, San Francisco would benefit from being able to offer Japanese tourists information in their language.

Our proprietary information will give tourists a chance to feel more comfortable and in control in foreign places. It will include an integrated mapping system allowing the user to find specific street addresses, landmarks, cities and tourist attractions. At our stores, if you don't have/rent a handheld it will be possible to buy printouts of the current data for your destination.. If you already have a wireless device, it can be loaded to display a large-scale map, driving/ walking directions, and up-to-the-minute, correct information about your destination(s).

Most of these devices can even display the user's origin and destination in the local language/writing. If you want to verify your route, or switch to a taxi, a native will be able to read your intentions, and give you help.

odysseas, inc. is a Delaware "S" corporation, whose principal assets are the registered domain name "odysseas.org" and the trademark seen above left.

For further information contact the founder, chairman, and CEO, who is Carol LeKashman

Head Office:
3426 16th St NW #607
Washington DC 20010-3048
tel. 202-299-0584 fax 202-483-0172
email:
clek@macconnect.com

Prototype Office:
14-16 Manoutiou
Ambelokipi 115-21
Athens, Greece
tel. 011-30-97-705-7283
fax/tel 011-30-1-64-60-568
email:
clek@macconnect.com

Capital is needed for start-up and prototyping. We propose to provide Internet access to the high-end of the consumer market of the greatest growth industry in the world today: tourism.

ODYSSEAS will make Internet access available to people by selling and renting wireless appliances and content in domestic USA airports as they wait for their international flights. We will place our BRANDED kiosks, both in these domestic stores and in significant hospitality and transportation venues both here and abroad. We will provide travellers, particularly vacationers, with the ability to check their email, and enable them to obtain up-to-the-minute accurate tourist information, by accessing the Internet visually, making printouts or downloading files into their handhelds. It is a prime instance of thinking globally, and acting locally.

Imagine yourself as a tourist in a country such as Turkey whose language is foreign to you. You do not know what sort of electrical system they use, nor what sort of telephone plugs, so you probably did not bring your computer with you. Few of the inhabitants speak your native tongue. You have a guidebook, but it is already somewhat out-of-date; and its maps are rather small and not detailed enough, or are the wrong scale. In the lobby of your hotel, you can step up to something that looks like a bank ATM; it is an ODYSSEAS kiosk with a card reader. It is networked to the Internet. By swiping your credit/value card, you will be able to access your email and our proprietary takeaway maps. If you have a handheld you will be able to sync a ‘guide book’ for wherever you are.

In addition to direct customer revenue from these transactions, we will have advertising revenue from three sources: on-kiosk, online and pre-printed on the back of the takeaway. The rollout plan for ODYSSEAS kiosks calls for them to be available first where tourism is important and the local languages/alphabets are unfamiliar to English speakers: Greece, the Arab nations, Russia and all of the Slavic countries, China, Japan, all of South East Asia - before we tackle Western Europe, which doesn’t need such assistance so much.

A second priority for choosing sites for implementation will be locations sponsoring major events, which have new venues, whose locations are not well known by the natives, such as the Olympics. In the long run, we can distribute our brand almost anyplace. For example, San Francisco would benefit from kiosks which offered Japanese tourists information in their language.

Our proprietary Tourism StreetFinder and Interactive Business Directory will give tourists a chance to feel more comfortable and in control in foreign places. It will be an integrated mapping system allowing the user to find specific street addresses, landmarks, cities and tourist attractions. At the kiosk locations, it prints out, or on the wireless appliances displays a large-scale map and driving/ walking directions, and offers up-to-the-minute, correct information about addresses, hours of operation, etc.

Further it will display in the local language, the user's origin and destination. If you want to verify your route, or switch to a taxi, a native will be able to read your intentions. The interactive business directory module works with a database driven directory application to allow the user to quickly identify restaurants, retail shops, night clubs, and tourist attractions enroute to their prime destination. Information about those of interest can be printed as part of the takeaway. Extremely sophisticated mapping programs that do this exist already for the continental 48 states: MapQuest, MapBlast, Maps-to-Go. If we can form a strategic partnership with one of these firms, we can produce the information we require - once they load and map the data for the locations we want to serve.