The Elevator Pitch
EXECUTIVE SUMMARY:
(prints about 2 pages)
Industry Overview
Product Overview
Competition
Marketing
Implementation
Financial Details
Sources & Uses of Funds
Projected Revenues
(on request)
Utilization Rate
Pricing
Assumptions
- CEO – Chairman
- COO – President
- CFO – EVP
- CIO – SVP,
Systems Development
- CMO – SVP,
Business Development
Board of Advisors
Board of Directors
Job Description
(on request)
PRESS RELEASES
FULL BUSINESS PLAN
(prints about 20 pages)
Operating Expenses until Series A Funding is obtained
| Direct Costs: | |
| Travel Content/Website Development | $600,000 |
| Prototype US Airport Store Lease & Costs | $240,000 |
| Cost of Sales–Initial Inventory | $300,000 |
| Installation of each new sales outlet | $4,000 to $10,000 |
| Adding data for each new city | $25,000 to $100,000 |
| General & administrative: | |
| Marketing Expenses (to acquire sites and users) | $700,000 |
| Travel Expenses | $400,000 |
| Office Expenses Rent, Equipment, Utilities, Professional Services, and Supplies |
$300,000 |
| Personnel: | |
| Salaries and Basic Benefits | $1,260,000 |
| For the five key staffers identified below to be acquired ASAP |
Projected Revenues / Pricing
Our revenue projections are derived from the ACTUAL RUNNING RATE for sales of our Greek partner, and as such, they are available only by request. A basic cellphone rents for $150 with $20 worth of local calls preloaded, and it may be resold to us for $50 after your vacation.
Assumptions regarding Sources & Uses of Funds
Some capital funding (for content development and original installation) in a given city may come from civic or national authorities, or public events such as Olympics.
Note that so far, this corporation has been 100% bootstrap financed by the personal efforts of the CEO/Founder. Therefore, we are looking for a total of about $3 million for seed/angel/startup costs.