BUSINESS PLAN:
The Elevator Pitch


EXECUTIVE SUMMARY:
(prints about 2 pages)

Industry Overview

Product Overview

Competition

Marketing

Implementation

Financial Details

    Sources & Uses of Funds
    Projected Revenues
    (on request)
    Utilization Rate
    Pricing
    Assumptions

Management/Staffing/Personnel

    Board of Advisors

    Board of Directors

    Job Description
    (on request)

  • CEO – Chairman
  • COO – President
  • CFO – EVP
  • CIO – SVP,
    Systems Development
  • CMO – SVP,
    Business Development

PRESS RELEASES


FULL BUSINESS PLAN
(prints about 20 pages)

IMPLEMENTATION


Phase I

  • Strengthen and expand the management team.
  • Matt Barrett’s www.greecetravel.com is producing high quality content. We are getting it produced in standardized formats, suitable to download for handhelds and to access through the Web site/portal
  • Our prototype international outlet is already live, in Athens, Greece www.greecetravel.com/phones. This strategic partner sells user-ready cellphones only through this website .
  • Develop the brand image so we can advertise and promote these cellphones, and add more types of equipment to the product list.
  • Establish the Web site to provide a globally available sales and information point.


Phase II

  • Develop additional travel content and add sales/service outlets as quickly as they can be supported. Early candidates are Turkey, and Israel.
  • Set up shops in principal international airports as funding for each becomes available: early candidates include Dulles (DC). Boston and San Francisco.
  • Strengthen the brand image with a national advertising campaign and intensive promotions focused on the high net worth traveler.

Phase III

  • Continue developing additional travel content and adding sales and service outlets as quickly as they can be supported. Expansion will be eastward, toward non-European languages: Russia and other Slavic nations, China, Japan, and Asia.
  • Substantial presence will demand a proprietary WAP portal.