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BUSINESS PLAN:
The Elevator Pitch
EXECUTIVE SUMMARY:
(prints about 2 pages)
Industry Overview
Product Overview
Competition
Marketing
Implementation
Financial Details
Management/Staffing/Personnel
PRESS RELEASES
FULL BUSINESS PLAN
(prints about 20 pages)
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IMPLEMENTATION
Phase I
- Strengthen and expand the management team.
- Matt Barretts www.greecetravel.com is producing high quality content. We are getting it produced in standardized formats, suitable to download for handhelds and to access through the Web site/portal
- Our prototype international outlet is already live, in Athens, Greece www.greecetravel.com/phones. This strategic partner sells user-ready cellphones only through this website .
- Develop the brand image so we can advertise and promote these cellphones, and add more types of equipment to the product list.
- Establish the Web site to provide a globally available sales and information point.
Phase II
- Develop additional travel content and add sales/service outlets as quickly as they can be supported. Early candidates are Turkey, and Israel.
- Set up shops in principal international airports as funding for each becomes available: early candidates include Dulles (DC). Boston and San Francisco.
- Strengthen the brand image with a national advertising campaign and intensive promotions focused on the high net worth traveler.
Phase III
- Continue developing additional travel content and adding sales and service outlets as quickly as they can be supported. Expansion will be eastward, toward non-European languages: Russia and other Slavic nations, China, Japan, and Asia.
- Substantial presence will demand a proprietary WAP portal.
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